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Ad campaign hits Top 10Harrisons Fund poster

Wednesday 2nd of April 2014

Former BA (Hons) Graphic Design students from Batley School of Art win prestigious industry award.

Former BA (Hons) Graphic Design students from the Batley School of Art, Matt Eastwood and Dan Madden have won a prestigious industry award for their charity ad for the Harrison Fund by leading UK publication ‘Campaign.’

Art Director Matt Eastwood and writer Dan Madden collaborated to come up with a headline and image that is impossible to ignore.

“I wish my son had cancer” certainly shrieks for attention and has caused some initial controversy. However upon closer inspection we discover that it tells the heart-rending story of Harrison Smith, a young boy who suffers from Duchenne muscular dystrophy, which is a particularly aggressive illness that is fatal and for which there is no cure.

Matt and Dan are thrilled that they have succeeded in raising the profile and awareness of this devastating illness and are currently putting their talents to the test in central London agencies working on a number of other prestigious accounts.

Let’s hope there are some more awards just around the corner. Good luck!





Batley School of Art students win award